Picture and look credits : The queen of transformations herself, Promise Tamang, did this incredible 3D Cracked Face which she posted on her YouTube (watch here).   Introduction  While some of us struggle with perfecting a winged eyeliner, there are artists like Mimi Choi who create iconic looks to make their face resemble a collage with […]

Introducion   In 1837, Charles Lewis Tiffany and John. B. Young found “Tiffany, Young and Ellis”. Initially, Tiffany engaged in the business of selling stationery and fancy goods. Their business quickly met success and soon it’s high-value proposition amongst customers led them to discover the extent of it’s true potential.[i] They figured that no matter how […]

Introduction Ever wonder why KFC’s chicken is actually finger licking good? Colonel Sanders’ recipe of “11 herbs and spices” is one of the most popular trade secrets in the catering industry. The original handwritten copy of the recipe is kept in a safe in Kentucky. Only a few selected employees know the recipe and are […]

INTRODUCTION: Geographical indications or GIs are signs identifying goods that have a specific geographical origin and possess a given quality, reputation or other characteristic that is essentially attributable to that origin. They can be used for both agricultural and industrial products. It plays a very important role for an Agro-based industry like India. Geographical indications […]

The Logo of  e-commerce brand ‘Myntra’ is so much into the news these days. The letter “M” is designed with overlapping shades of pink and orange to serve as a logo for the e-commerce brand. A founder director of Avesta Foundation, Ekta Naaz Patel logged a written complaint demanding the logo to be changed as […]

Intellectual Property is concerned with ‘Protecting the work of human intellect’. According to the Article 15.1 of the TRIPS Agreement ‘Trademark’ is related to any sign, or any combination of signs, capable of distinguishing the goods or services of one undertaking from those of other undertakings, shall be capable of constituting a trademark. Such signs, […]