India is a vast land of varied cultures and regions, more so that it can be divided into five major divisions. Unlike most countries in the world, we have mountains, plateaus, plains, coastal regions, and islands all of this together in one place! Naturally, with diversity, comes a ton of different kinds of […]

Picasso once quoted, “Painting is just another way of keeping a diary”. A country’s heritage can be determined by the works of its artists and must be looked after to preserve the social, historical, and cultural origins. Every piece of art, whether or not possessing an artistic quality, has to be protected. In a country […]

Owning your intellectual property the Swift way Introduction From The Beatles to Beyonce, the celebrity status of musicians is more to do with the personal brand than just their artistic creation. Brand identity is an image that the entity has envisioned for itself.[1] Successful branding leads to consumer loyalty.[2]  The popular music industry has been […]

Owing to the ever-changing technology and our reliance on such technology and the internet, finding anything on the internet is a piece of cake. Every little aspect of our lives revolves around the internet. Companies like Google and Instagram are constantly pushing their boundaries to make their services efficient and personalized according to the users’ […]

It goes without saying how technology has all of us on a leash today. The human race that created technology is now being controlled by it. An individual currently sets up reminders on their devices to remind them to drink water on time or to tell them it is time to sleep. This dependence on […]

Introduction Every avid sports enthusiast loves to give their opinion on how a team should have been set or how a certain player should have been picked or dropped. This desire of fans to be a decision-maker has been capitalized by the fantasy sports industry.  Fantasy sports is currently the most innovative medium of fan […]