In today’s day and age, food is not restricted to being something that just meets our nutritional needs, but it has transformed into a medium for artistic expression as well as a mode to display conceptual designs through plating. It is a fact that a great extent of creativity is involved in the process […]
The year is 2020 and the scope for technological innovation in all aspects of science is now thriving more than ever. Exploring outer space is a dynamic area in science that is evolving everyday. Typically, outer space can be defined as the expanse that exists beyond the Karman line[i] and between the celestial bodies. Space […]
This article was written by Gargi Chatterjee, Tanya Mehta and Pratyusha Ganesh as a collaborative one. You can contact them via their Linkedin Profiles.
Analysis of Kingfisher Airlines’ historic loan pawning its brand as collateral INTRODUCTION Much anticipation and a couple of legal battles later Netflix finally released the docuseries, Bad Boy Billionaires. The series “explores the greed, fraud and corruption that built up — and ultimately brought down — India’s most infamous tycoons,” Netflix says on its website. […]
India is a vast land of varied cultures and regions, more so that it can be divided into five major divisions. Unlike most countries in the world, we have mountains, plateaus, plains, coastal regions, and islands all of this together in one place! Naturally, with diversity, comes a ton of different kinds of […]
Owning your intellectual property the Swift way Introduction From The Beatles to Beyonce, the celebrity status of musicians is more to do with the personal brand than just their artistic creation. Brand identity is an image that the entity has envisioned for itself. Successful branding leads to consumer loyalty. The popular music industry has been […]